What Was the Best Super Bowl Commercial? The Contributors of Fawkes Weigh In

Every year, the Super Bowl comes and goes and often the commercials are more hyped than the actual game, with people engaging in fierce debates over which company triumphed in the ad wars. Well, the contributors of FawkesCulture.com have weighed in and shared their favorite commercials from the night below. Let us know what you think was the best commercial of the night below!

This post is dedicated to Wes Akers, who, tragically, was unable to watch the game due to work.

Matt Atwell

T-Mobile Gives Us a Peak at Drake’s Future
So, I may be totally biased here because Drake is my boy but I thought T-Mobile’s “Hotline Bling” spoof commercial was pretty perfect. It was topical, it had star power, and it made me laugh out loud. But, my favorite part was that it reminded us of Drake’s phenomenal acting chops. It’s clear that once Drake stops being afraid the world labeling him “soft” due to his run on Degrassi that he will have a long – and successful – acting career. I, for one, cannot wait for that to happen. Here’s to Aubrey Drake Graham.

Morgan Schatzman

Geez, another balls commercial… 
The TMobile – Steve Harvey commercial was my super bowl favorite, though I will say the line up wasn’t so super this year. While I had a few smirks, this was one of the only commercials I actually reacted to. Not only was it topical, highlighting a commonly known and widely discussed event, but it also played to the everyman by enforcing the annoying ball commercials circulating stations. In doing so, TMobile showed both that they certainly don’t take Verizon’s ads seriously, and we shouldn’t either. As you saw in Matt’s favorite, TMobile wins MVP for Super Bowl 50 by finding a way to connect with the widest audience on television – pop culture and humor.

Alex Sniatkowski

Michael and Son’s
It can be easy and cheap to use celebrity cameos to get laughs. It’s been done time and time again, get a celebrity and match him or her up with a disparate object. One doesn’t need to try that hard to think of examples of this. Take Carl Jr’s and Kate Upton.  Upton is a model, sexually eating a disgustingly large fast food sandwich. Laugh’s ensue. What bothers me about these commercials is that it easily appeases its audience. It is lazy writing, thought up by huge corporate marketing departments to show America how cool, funny, and hip these brands are. When considered in full, it is very sinister. In fact, not even just cameo commercials, but the whole “Super Bowl Commercial” seems to just be corporatism run amok. It’s not like these companies need to spread their brand. These are some of the most recognizable brands in the world. Snickers, Coca Cola, Budweiser. These are basically three of the strongest pillars of American corporatism. For Super Bowl advertisements, these companies pelt and bombard us with images just to keep the audience focused on buying their product.

The fact that Michael and Sons, a small DC plumbing service, even got to air a commercial is crazy in and of itself. I actually thought when it aired, that it was simply a local add, airing in the Washington D.C. area. I was wrong.
The “Michael and Sons” commercial featured Mike Tyson, knocking out his son’s opponent the Vanilla Gorilla in a boxing match. The Vanilla Gorilla knocks out Amir Tyson, who is on his last legs. Then there is commotion. Then there is Mike Tyson knocking out the gorilla, and informing the audience, “If you can’t, we can.” Yes, the commercial draws laughs out of the image of Mike Tyson in a plumbers outfit with boxing gloves on. The image is bizarre, surreal, and laugh out loud funny. The commercial captivates its audience in a manner that the commercials filling up the rest of the airtime cannot. Surrounded by bland corporate logos and tired marketing techniques, “Michael and Sons” stole the show.

Beau “Pink” Santomero

Audi R8 Commander Commercial
I typically lean towards humor as a better marketing tactic, but I have to hand it to Audi here.  This commercial suggests the enjoyment and thrill of driving the new Audi rivals the memories of a retired astronauts memories of the Space Age’s golden years.  Conceptually it makes its point, however what separates this commercial from the rest is how it closes out with David Bowie’s “Starman.” Talk about feels.

 

Featured Image is from the NYC Food Gals Instagram. See the original post here: https://www.instagram.com/p/BBgM_xMA4Fb/.

 

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